Just to clear up on your comment with regards to the clive Churchill medal cards ...We the dealers are actually paying for the clive Churchill medal cards as the sets without the card from ESP are less expensive for us to purchase than the sets with the clive Churchill medal card from IKON ....Ikon would only sell the sets if they had an incentive card to make it worth while for them ....That is why there is only 100 sets being sold through IKON with there additional mark up ..Ikon would only sell a small amount as they weren`t willing to take a risk ...The remaining 400 sets are being sold through ESP to dealers without the clive Churchill medal card with a recommended retail price of $70.....It may be a bonus card in some peoples eyes but the dealers pay more for the set with this card so it is not a free card after all .....