maybe thats the point? kids come and go, which is why they focus on new releases. obviously the kids that go are replaced by new kids, meaning they dont have to care so much about what theyve released in previous years because they have a whole new group of collectors...
IMO. A good and successful company can maintain customers whilst appealing to new ones. Lets face it, Kids are easily pleased. Buy them 2 packs of $2.99 and they are as happy as a pig in S*#t. Why wouldn't Select want to appeal to those kids as they grow older and maintain the growing childs interest in their product. WHY??? Because it is obvious that they don't give a crap so long as they make the $$$ from what they are currently doing. What they are currently doing in my eyes is NOT appealing to the broader collectors out there, like some of us hardcore collectors on OCT.
I seriously think that Select need to listen to the hardcore collectors more because they are the ones that will continue to buy and have larger amounts of money to spend.