I can’t begrudge dealers getting first crack at aspects like this, after all they are a vital cog in the hobby.
The bigger issue as I see it, is the poor communication and misinformation from TLA. While they are starting to release some great cards, their ability to communicate is still terrible, not just in this instance but on multiple occasions every release. The cutting back of Predictor sets to /25, despite them clearly being marketed at /50 is crazy.
Further, I think that the reputation of TLA is a significant factor in the lack of ongoing value in NRL card releases.