2 things here:
1. It's time to bring back bubblegum.
2. Seriously, the NRL want to make money out of cards and tazos, when they should be encouraging companies to do things like this because of the KIDS. Yes - the kids. Sure, there are serious collectors and they should be catered for. But if you get the kids in with tazos and footy cards...then they are talking about players, talking about games, watching games, pester powering their parents, and building a life long association with a sport/team.
The NRL is lazy. They just charge a licence fee and let whoever do whatever.