If ESP does well and produce better quality cards with no errors, no repetition and innovation, then from a business point this would be the end of select, they will lose the AFL contract to ESP.
I'm sure this is what ESP are after and have to perform with their first release of NRL cards, ESP know what we want, I'm sure they have spies on this site trading and chatting with us.
And about ESP dummping there stock, I don't think they met Mr Steve Wang from Cardzone which would be more than happy to take them off their hands.