Possibly the best thing to happen to the NBA Hobby at the moment.
When we're all sick and tired of complaining about how crap UD can be, and how lame Topps are with their sticker-autos. From repeated failed redemption requests, to poor quality control (yep, this includes $500 packs with worn corners on the cards, FRESH from the box!!), this is possibly the biggest shake-up in the NBA Hobby!
As a collector from the early 90s, I always loved the ideas of inserts, and then we were introduced to GU & Autographed cards. They then went on to FLOOD the crap out of the market with these same cards, repeated sets, repeated featured-players (yep, MJ's one), all that crap that really makes you think twice about collecting at all.
Now, we're introduced to a NEW player in the game, with fresh ideas, new exclusive contracts, and all that jazz, and the first thing we do is get upset saying how sh!t they're going to be???
My suggestions for you all, buy up all the UD crap you can whilst it's still out there.....