I mean, in order to do a SWOT, I need to know reasonably accurately what this site will be. By that, I just mean that it is impossibly to list the strengths and weaknesses of a product/service/venture without knowing what it will be.
How about, I don't DO the SWOT, but I coordinate it? We can do it as a group. Usually these are better to be done by a group anyway as different people think differently.
Not sure we should post details here, but maybe if anyone who think they can help posts their interest here, I can on and get the ball rolling.