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Panini America Product Development Director Karvin Cheung just left the marketing office. But before he did, I asked him for a*quick assessment of 2011-12 Panini Contenders Hockey, the collecting flagship that will return for its second NHL season on February 15.
Cheung’s first take, without missing a beat or a sip of his coffee: “It’s all about the content. This set has unique content that has never been seen before in a Contenders product,*including booklet cards seeded one per case.†But as you’re about to find out, those booklet cards are just the tip of the ice rink.
Now as always, the*Contenders brand remains entrenched in*autographed*roots, and 2011-12 Panini*Contenders Hockey will deliver between three and four of them per box, including at least one hard-signed Calder Contenders Rookie Card. In fact, every autograph in 2011-12 Playoff Contenders will be hard-signed with the exception of the product’s unique booklet cards.
Many of those hard-signed autographs will come from the NHL Ink*insert that includes single-, dual- and triple-signed on-card autographs honoring the game’s best rookies, current stars and legends.
Other can’t-miss new bells and whistles . . .
- Three unique booklet inserts –*Contenders Match-Ups, Original Six Combos and*Starting Lineups — each featuring up to*six*autographs from the NHL’s most collectible stars
- Calder Contenders Auto Patches*featuring on-card*signatures and*oversized prime swatches from top rookies including such as Ryan Nugent-Hopkins, Gabriel Landeskog, Joe Colborne and many more
- Two short-printed, serial-numbered subsets — Contenders Legacies and Cup Contenders — providing set-builders with an exciting chase element
- A case-hit roster that includes two*Calder Cup Contenders Gold Auto Patches, one Calder Contenders Auto Patch, two*Calder Signature Patches, 20 Calder Contenders Signatures, one NHL Ink Duals and one booklet card featuring up to six superstar autographs
Read more over at the Panini Blog...