Panini Blog
Panini Blog
LAS VEGAS — A slew of big-ticket cards added to the Panini Rewards website late last week during a routine inventory update seemed to resonate with collectors more than normal and exposed again the many benefits of the program. During last week’s regularly scheduled maintenance session, Panini America Customer Service personnel added more than 5,000 unique cards to Rewards inventory.
The additions — including a Martavis Bryant 2014 Contenders Football Super Bowl Ticket that was claimed with 50,000 Panini Rewards points — helped generate more than 800 successful claims in just 12 hours.
Last week’s inventory additions included several cards from recent products including 2014 Immaculate Football, 2014 Prizm Football, 2014 Select Football, 2014-15 Paramount Basketball, 2014-15 Court Kings Basketball and more. Panini America officials touched on the progress of the Panini Rewards program during the company’s annual corporate address Tuesday at the 2015 Industry Summit.
“Based on both the volume and stature of many of the cards added during our most recent inventory update, the Panini Rewards program received a lot of activity and positive feedback last week, which is great,” said Jason Howarth, Panini America’s Vice President of Marketing. “But it’s worth noting that inventory additions are implemented on an almost-daily basis — and that trend will continue.”
Since launching last summer, the Panini Rewards program has added 12,042 unique images to the image database and has completed almost 3,000 total orders, which have been fulfilled in two to three days, on average. In the coming months, company officials plan to add more than 75,000 new items to the Panini Rewards inventory, including special pieces like uncut sheets, blowup cards, unique experiences and more.
Cards added to the Panini Rewards inventory are not held out of products; they’re added to the system as they’re returned to Panini America HQ.
Stay tuned to The Knight’s Lance for continued coverage of the Panini Rewards system.
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