Think of it like this - when McDonalds started the only served a hamburger, fries and a shake. Over the years the showed some innovation and brought in the Big Mac, Sundaes, deli choices etc. Why - to bring more customers in and make more money. You can apply this story to any successful manufacturer - Sony, Apple, Gillette, etc etc.
If Select are McDonalds then they are just happy to keep serving that hamburger, fries and a shake - this is the very problem with Select - they have no competition and therefore see it as no reason to innovate and get better.
and yes - i think i will call this the Hamburger theory!
i think the difference is mcdonalds had/has a large/r demographic...?
Think of it like this - when McDonalds started the only served a hamburger, fries and a shake. Over the years the showed some innovation and brought in the Big Mac, Sundaes, deli choices etc. Why - to bring more customers in and make more money. You can apply this story to any successful manufacturer - Sony, Apple, Gillette, etc etc.
If Select are McDonalds then they are just happy to keep serving that hamburger, fries and a shake - this is the very problem with Select - they have no competition and therefore see it as no reason to innovate and get better.
and yes - i think i will call this the Hamburger theory!
what ever happened to A-League cards btw? did select lose the license or just lose interest in that maket?
So what do you guys think they should be doing?
Select are a business, and their business is being profitable.
While I'm not a 'fan' of theirs, some perspective needs to be put into the argument.
If they included jersey cards, dummy cards, dual autos, triple autos etc etc, how much do you think a pack would be?
The complaints would be turned around from not being enough exciting inserts to "I cant afford any more than two packs".
The offsets for keeping prices of packs/boxes lower are reducing costs in production of these exotic inserts.
Their target market is presumably kids first, collectors second as there a lot more 'mum and dad' buyers who will spend $10 or $20 on packs for their
kids than there are case buyers.
If, as has been surmised, the NRL have final say on player imaging and rights usage, then they are also to be held equally accountable.
But who knows, maybe Trent Waterhouse's manager wanted crazy money for his client to appear on a signature trading card? A bigger
name like Cooper Cronk would theoretically demand bigger money than a journeyman such as Steve Turner. This would restrict the budget for other parts of the set.
If you sell a Darren Lockyer captain sig to someone for $600, are you going to actively take an interest in and aid what that person subsequently onsells it for to someone else two years later?
Probably not. Selects aim is to move as much of their current product in as short a time as possible, and then they would have an assumed safety mechanism agreement with their sole wholesale distributor, Cardzone, to buy the majority of the excess stock after a couple of months. Go back to the drawing board for Series 1 the next year, rinse and repeat.
If their products are continually getting close to sold out, then their business model is working for them, but not necessarily the consumer.
Anyway, just my two cents worth.
Wasn't it the A-League license that expired and Select didn't go for it again? Or am i thinking about something else??
Glad to hear last night that McDonalds are bringing back the McFeast due to public demandThanks for listening Maccas :v:
Wasn't it the A-League license that expired and Select didn't go for it again? Or am i thinking about something else??
Think of it like this - when McDonalds started the only served a hamburger, fries and a shake. Over the years the showed some innovation and brought in the Big Mac, Sundaes, deli choices etc. Why - to bring more customers in and make more money. You can apply this story to any successful manufacturer - Sony, Apple, Gillette, etc etc.
If Select are McDonalds then they are just happy to keep serving that hamburger, fries and a shake - this is the very problem with Select - they have no competition and therefore see it as no reason to innovate and get better.
and yes - i think i will call this the Hamburger theory!
Are you serious I LOVED THE MCFEAST burger, even up to recently for a sh1t stir if i order at the counter i say can i have a McFeast meal, they kindly tell me they don't sell it and i act surprised...
You better not be kidding me Digeze....
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