2015 ESP Traders Official Thread (Sell Sheet Page 4)

soon...

Here is the Traders Sell Sheet.

Terry emailed us and gave us the go ahead to post this now.

On Sale Date’s

- Official on-sale date the Thursday 5th of March

- Distribution to collectors via Ikon Collectibles will commence Wednesday the 25th of February

Check List

- The Traders 2015 Check List will be released to the market on Monday the 26th of February

Pre-release sampling event

- A pre-sale sampling event will take place on the 15th of Feb 2015 at the Newcastle Collector Fair. 75 boxes will be available on the day the product will be available from JaJa’s Collectables and Diggaz Trading Cards stands.

- Product sampling will continue on selected NRL match days throughout the season.

Marketing

Various marketing activity will be undertaking during 2015 season, the activity will focus on:

- Paid advertising in Rugby League Week and Just Kidding Magazines for Australian and NZ distribution

- A comprehensive social media campaign in partnership with NRL Digital and NRL Powerplay data base

- ESP will attend a number of collector fairs in 2015 with a focus on NSW, QLD, Victoria and New Zealand .

- A product sampling program will continue again in 2015:

· NRL Match Day Venues including New Zealand

· Junior Rugby League Training Day including New Zealand

· Collector Fairs

· Key NRL Events in both Australia and New Zealand

· Via the Just Kidding direct to School Magazine (NSW/QLD/NT/NZ)

· In store point of sale and in store visual merchandising support for Newsagents, P&C, Dairies and Book stores outlets

· B2B and Trade promotions with the Newsagent network across Australia and New Zealand

Retail Pricing

Retail pricing of NRL Traders as follows:

Packets (containing 12 cards) AUD RRP $3.99 NZ RRP $4.99

Albums (containing 2 packets of cards) AUD RRP $24.99 NZ $29.99

Starter packs (containing 3 packets of cards) AUD RRP $9.99 NZ RRP $11.99

Distribution

Ikon Collectibles – Dealers and registered resellers with ABN numbers and legitimate reselling operations

NWS – Australian general retail outlets including Newsagents, Coles Xpress, Supermarkets, BP Fuel outlets, 7 Eleven

Kiwi Krane – Vending machines, NZ based dealer network via Card Central website sales and independents outside NL

Net link – Netlink – New Zealand retailers including bookstores and dairies.

Burley Sekem – Australian independent gift and sports stores

ESP – NRL Clubs and all other general retail accounts including ARL, Kmart, Rebel Sport, SmokeMart, CTC and Toy stores.



The Set

· 677 Card designs available via packs (watch out for 2 header cards and team check list cards)

· 18 Albums card designs (lenticular galactic heroes)

· 2 Case card designs (legend case card)

On Pack Ratio’s

Insert Sets

· Parallel Set – 144 Cards 1 per pack

· Parallel Special – 144 Cards 1 per 3 packs

· Faces of the Game – 48 Cards 1 per 3 packs

· 2014 Season to Remember – 45 Cards 1 per 6 packs

· Pieces of the Puzzle – 45 Cards 1 per 12 packs

· Thunder and Lighting – 32 Cards 1 per 18 packs

· Galactic Hero’s – 18 Cards 1 per 36 packs

· Retirements – 18 Cards 1 per 72 packs

· Club Leaders – 16 Cards 1 per 72 packs

· Legends Signatures – 2 Cards 208 per player (Numbered, Player Signed and Hologram)

· Dynamic Duo – 3 Cards 100 per player (Numbered and Hologram)

That is a LOT of product to collect; there is no way I can keep up with this hobby now. It is overawing to be honest. Will be a fun chase for those with the means.

Is it the same amount of cases this year? If so those Dynamic Duos will be worth a fortune they will be so scarce

Cards look great visually.

Looks like a guaranteed box hit this time, which is good

Postage must be expensive to NZ to charge $1 more per pack; especially at current exchange rate

I think they could have got rid of the parallel special considering there is another 1:3 insert range, but then I guess it means everyone's a winner when they open a pack

Doing some quick sums at conservative prices I'd estimate the full set would cost around $5k to acquire for a series one release...if you are a set collector like me

The Galactic heroes look so good, more colour than last years versions

I'll try and limit myself this year. The Galactic Hero Card, Common (and maybe parallel) set for Souths and the 3 or so premiers cards

Id like to know who the other dynamic duo's are. The suspense!

3bet said:

Id like to know who the other dynamic duo's are. The suspense!

Click to expand...

I reckon Souths would be odds on to have one.....

A bit of a closer look....

The Minichiello retirement card looks awesome. The colours really pop.

Checklists! Header card! Ta muchly!!!

Decent set, I like the dynamic duos and the fact they will be hard to come by and they are numbered!
They will probably be the top 3 teams or something but I wouldn't complain if titans got one.
Also gives them a chance to continue with the other teams in a future release

3bet said:

Id like to know who the other dynamic duo's are. The suspense!

Click to expand...

Manly and Storm??

duos, Bulldogs, souffs storm.

Retirements will be great, Bailey and Harrison yew!

Muzzzdoggg said:

Manly and Storm??

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Souths?

Being Premiers yeah maybe rather than Storm....for some reason I thought Storm had an awesome #6

Decent set though, surprised they brought in the second 1:3 insert. But good to see the limited edition cards numbered.

nznrl said:

That is a LOT of product to collect; there is no way I can keep up with this hobby now. It is overawing to be honest. Will be a fun chase for those with the means.

Is it the same amount of cases this year? If so those Dynamic Duos will be worth a fortune they will be so scarce

Cards look great visually.

Looks like a guaranteed box hit this time, which is good

Postage must be expensive to NZ to charge $1 more per pack; especially at current exchange rate

I think they could have got rid of the parallel special considering there is another 1:3 insert range, but then I guess it means everyone's a winner when they open a pack

Doing some quick sums at conservative prices I'd estimate the full set would cost around $5k to acquire for a series one release...if you are a set collector like me

Click to expand...

Dan, the only reason, they keep up with the stupid parallels is, and this point blank! they did a deal with the NRL!
THEY ONLY HAVE TO PAY FOR 1 IMAGE ONCE.
SO THEY CAN MAKE AS MANY PARALLEL CARDS AS THEY WANT AND BLEED THE PUBLIC DRY.
AND THAT ALSO MEANS THE PLAYERS ONLY GET PAID ONCE FOR AN IMAGE EVEN IF THEY MAKE 5 CARDS IN A SET OR 20 A YEAR, THEY GET PAID ONCE.

3bet said:

Id like to know who the other dynamic duo's are. The suspense!

Click to expand...

It would be hard to go past the Manly halfs.

Are these dynamic duo's gonna fetch as much coin as a legend sig?