The cards are very old school, with a rough cardboard finish - kinda appropriate given the player photos look like cardboard cutouts. There's at least some stats on the backs, albeit players' favourite food, movie, etc.
A full set seems to be going for about $50-$60. One pack was enough for me (all I wanted was the Shaun Johnson). I've considered getting a few packs and seeing how they play on ebay but closest Wendy's is 45 min drive out of my way.