Hi everyone,
All New ! NRL Extreme 2017 Games Cards
The main points around the release are:
Just had an email from TLA showing us an image of one of the signature cards which are "unannounced" inclusions in this upcoming release. These will be inserted and feature an NRL Hologram on the back.
Cheers
Matt
All New ! NRL Extreme 2017 Games Cards
The main points around the release are:
- We are planning to market this release heavily this year, it will get top billing on all our social media campaigns and at retail, we have seen sales grow in 2016 so we want this momentum to continue.
- We see this as a major growth area in 2017
- Extreme RRP’s remain unchanged.
- 2004 Boxes are on offer to dealers the balance has been allocated to Newsagents to keep up with the growth demand.
- The ratios are on the sales flyer it’s a simple release but if we can protect the value of the cards on the secondary market we will see this fly to collectors.
- We have vastly improved the card content and card design and totally redesigned the website, which now includes a lot more player information than before. The look of the cards and packaging has also changed for the better, a lot more grown up brighter and more visual.
- We have included:
- More states on each player both front and back of cards allowing for a Trivia game to be played as well as the usual games.
- Stats are now on front and back of cards (refer team zone) allowing a higher level of game play than in previous years.
- All cards are still individually numbered, we are launching a new website www.nrlgamecards.com which will increase online gameplay and member sign ups we currently sit at 10,000 members
- We are seeing School age kids play a game called FLICK Card in the school yard, they use old Power Play cards to try and flick other Power Play cards out of a circle on the ground (think marbles). So to capitalize on this fad we have released a special Flick Cards in this set, which is made out of plastic. While still technically a game card the special Flick can be used to win as many cards form your mates as possible in a game of FLICK. 16 to Collect!
- At only $2.99 this is still a great entry level product but now we have added in the Autograph cards and improved the cards design we are at a new level with this product.
- The starter packs contain 4 packets of cards plus a BONUS starter pack card (Power Bomb Card 16 cards to collect) normally one per box so fairly rare and hard to set, this will drive the sales of starter packs this year to collectors.
- Each Album Contains two packets of cards plus an album card (1 of 3 Mile Stone cards to collect) this is a parallel of the Traders Starter pack bonus card except using the Extreme branding, so will help us to cross sell this release to Traders buyers who are keen to collect the 6 card set.
- Over all we have looked closely at others in the market for inspiration in this space, we really feel we are on a winner here.
Just had an email from TLA showing us an image of one of the signature cards which are "unannounced" inclusions in this upcoming release. These will be inserted and feature an NRL Hologram on the back.
Cheers
Matt
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