We also have Upper Deck and Panini who are established and then leaf started doing the same thing in 2010, without the "official license" - sketch cards and logos photoshopped off images. My opinion of leaf from then is the same as what it is toward the regal deal now - don't know who is running the show, don't care who is behind it. As I said, if I like what they release I'll "collect" it. If I dont, I won't.
I don't understand how collecting something equals the need to know the names behind the brand. I might be way off, but do those that collect stamps need to know the people at Australia post who created them? Or just accept it as being part of the brand? It's all about collecting in the end.