Well after collecting all of 2012 ESP LTD, I have to say I am disappointed with ESP/Ikon for the way they have marketed and are distributing this new set. I also would say they completely got the price point wrong on 2012 hence why they have so many left over. Also a 1:18 insert was missing that would have helped.
I have sent ESP a letter regarding these points.
Having over 20 years in the business and 30 years collecting I have seen things like this happen before. (Card Crazy/Ineda/Futera/Dynamic) Companies trying to extract as much $$ out to the collector with out really knowing what the collector wants.
This 2013 ESP LTD Set, really 33 cards and like 5 and 6 cards from each team?
and the Autos?
1 of the 3 is going to be sort after.
So in one foul swoop, both sets have been devalued, and to be honest by the looks of it collectors disillusioned with ESP.
The only saving grace was, yeah they did get the Elite on target and hit the mark, but can they keep it up and evolve with fresh ideas?
I only hope they have someone reading these forums and use them as a tool for marketing and design in the future.
Lets hope 2014 brings
a) sets on standard with elite including the distribution of inserts
b) they continue to come up with fresh ideas
c) they get all there price points correct :ie $2.95/ $3.95/ $5.95
d) Album numbers reduced as well might help.
e) better marketing, as there are many posts above not knowing whats in the set.
Please listen ESP
