I haven't seen anything on dollars but it is from tonight until the end of 2014.
From Cronulla's website:
About SHARK Energy
‘BRING OUT THE BEAST’
SHARK Energy has more than 120 years of heritage featuring innovative products which have made them a world leader in specialty drinks that refresh the mind and body.
Described as a quality energy drink and lifestyle product, SHARK continues to make its mark, with more than a billion people in over 80 countries already enjoying SHARK Energy drinks.
Over the years, independent taste tests against leading competitors continually show that consumers prefer the taste of SHARK Energy Drink.
Not only satisfying for a frenzied thirst with its fruiter taste, SHARK has also become a well-established mixer. It’s available in a number of variations including carbonated, sugar-free and non-carbonated.
Unlike most other brands that use artificial caffeine, SHARK uses natural caffeine from coffee beans and together with other ingredients; it provides a sustained release of inner energy. This and natural flavourings make it fruitier and more refreshing than other energy drinks.
SHARK has attacked the energy drink market on all continents and is found in the hottest clubs and bars and the coolest cafes.
http://www.sharks.com.au/news-display/Sharks-Major-Sponsor-Announcement/55524