Cherry has got to make a profit I know (we run our own company in the construction industry so that is Rule No 1!!!), and good on Grayson for taking a punt and starting up what is really a niche business.
It is just a shame that it is still cheaper to bring stuff in yourself than having the convenience of using the 'local' guy.
I gotta be honest and agree with Rusty Nail here, I dont see why you would want to do a case break through Cherry and be charged extra to be in a case break, when there are tonnes of breaks going on in other places (Blowout cards, Youtube) where the people running them don't even make a 5 dollars from it