What am I missing?

[adhunt99]

08 09 ULTIMATE 6 JERSEY LEBRON JAMES SHAQ PIERCE /35 SP - eBay, Basketball, Cards, Sports Mem, Cards Fan Shop. (end time 23-Feb-10 12:45:57 AEDST)

Mad price, the one I've got cost about 20 bucks... for a JERSEY card - I mean $56 is madness.

 

[smc2910]

Someone didnt want to give up

o***r( 10) US $55.00
23-Feb-10 12:45:57 AEDST

o***r( 10) US $31.00
23-Feb-10 12:45:46 AEDST

o***r( 10) US $29.00
23-Feb-10 12:45:44 AEDST

o***r( 10) US $27.00
23-Feb-10 12:45:43 AEDST

o***r( 10) US $25.00
23-Feb-10 12:45:42 AEDST

o***r( 10) US $24.00
23-Feb-10 12:45:41 AEDST

o***r( 10) US $23.00
23-Feb-10 12:45:39 AEDST

o***r( 10) US $22.00
23-Feb-10 12:42:14 AEDST

 

[smc2910]

eBay.com Item Bid History

20 bids and still only $5

hoping that 1 extra cent would get him there