I can't imagine they are individual agreements when the Pakistan and Pepsi logos are on display. It looks like they had a prior Pakistan series, so must be a license with the PCB. I'm tempted, would have loved for Miandad, Abbas and Imran Khan to be in it, but I note that this is series one. A bit too late for Qadir and Hanif unfortunately.
The Americans are pricey. They didn't get their big guns in Stephen Taylor & Corey Anderson.
These look great - some companies in other sports should take a look at them and see how good simple designs can look - some really crowded busy designs out there for some cards!