Panini Blog Panini America Brings Out the Big Guns to Unwrap 2011-12 Crown Royale Hockey

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When a product as big, bold and highly regarded as 2011-12 Crown Royale Hockey releases (as it did this week), a normal episode of Panini Unwrapped simply just won’t do. No, for a product like this, you bring out the big guns.
So Panini America’s Tracy Hackler is joined in this special four-box epsiode of Panini Unwrapped by in-house hockey royalty Karvin Cheung (the company’s Director of Product Development) and NHL Brand Manager Al Muir and NHL Assistant Brand Manager Tim Trout.
The best part? After you’ve watched, please leave your comments on the break (your thoughts on this year’s product, constructive feedback, your favorite part of the set, etc.). This time next week we’ll select some of the best comments and award the hits from this break.

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