very costly exercise to do that. Rebranding in any means isn't cheap, keeping in mind merch sales, stadium branding, advertising etc. From a marketing stand point a consistent branding and message will have a much greater effect in the long run.
very costly exercise to do that. Rebranding in any means isn't cheap, keeping in mind merch sales, stadium branding, advertising etc. From a marketing stand point a consistent branding and message will have a much greater effect in the long run.
very costly exercise to do that. Rebranding in any means isn't cheap, keeping in mind merch sales, stadium branding, advertising etc. From a marketing stand point a consistent branding and message will have a much greater effect in the long run.
Also they aren't allowed to revert to their old logo, it was one of the conditions of going back to the old name - they are required to form an entirely new brand.
This is so so conflicting to see for someone who has followed the Charlotte Hornets since the beginning pretty much. First moving to New Orleans and then becoming the Pelicans. Now, the Charlotte Hornets are back again, but as a completely different team.
Looks pretty good. Glad to see MJ didn't mess around with the colours and hopefully the jerseys will be close to the OG's.
Anybody else notice the cartoonish version is wearing Jordan XIs?