I actually really like the design of these cards - reminds me a lot of Upper Deck Exquisite/All-Time Greats, as they tend to have a similarly classic style to their cards.
The real killer for me is the uniforms though.
For certain cards (like the Marques Haynes card at the top) the photo is taken on an angle from which the logos are out of view - this is a really nice way to get around the whole licencing issue, and love that sneaky approach.
However for all the other cards (the ones that do have the logos 'photoshopped' out) I think it really cheapens the look of the cards. It just makes me think of all those old no-brand freebie cards you used to pull out of cereal boxes and the like. It's really unfortunate too because the cards otherwise look fantastic...but to me this is a deal breaker.