Same here, I was first bidder, I knew kernahan would be onto it, and he was, because no one wants to deal with him these days, even he stopped at 31.00.
The card itself was probably the biggest reason for that high price. I haven't seen anyone sell one of those yet... they would be quite hard to get.
There is another one just put on ebay by the same seller for 200.00 buy now.
They made 3000. I saw heaps on the ground after the game torn, scrunched up and trod on. Lots of people just put them in a pocket too. Who knows how many would still be mint. These give away cards are often tossed out as not card collectors.