Not sure if anyone has noticed, but last week Channel 9 was using dynamic advertising on the field.
This is where the advertising signs on the field are superimposed over the broadcast image so instead of spraying the logos on the grass, they digitally add them to the broadcast image.
Here is the ANZ surface for tonight....
As you can see the only logo on the field is the NRL finals logo on half way and the line markings.
When you watch the game tonight take notice of the other ads that "appear" on the field during the broadcast.
Pretty cool how its now done!
Cheers
Matt
This is where the advertising signs on the field are superimposed over the broadcast image so instead of spraying the logos on the grass, they digitally add them to the broadcast image.
Here is the ANZ surface for tonight....
As you can see the only logo on the field is the NRL finals logo on half way and the line markings.
When you watch the game tonight take notice of the other ads that "appear" on the field during the broadcast.
Pretty cool how its now done!
Cheers
Matt