During a recent visit to Panini America headquarters, Angelo Exarhakos of Universal Distribution – Panini America’s exclusive Canadian hobby distributor — sat down to discuss, among other things, the success of recently completed 2013 Toronto Fall Expo and 2013 Black Friday promotions and the excitement surrounding Panini America’s upcoming 2013 Boxing Day promotion.
In this exclusive interview, Exarhakos explains how Boxing Day has evolved north of the border, how Universal and its stores fared on Black Friday and how the current NHL season has benefited from the #PaniniDoubleRookieClass.
Enjoy the interview and stay tuned to The Knight’s Lance for additional coverage in advance of next Thursday’s Boxing Day promotion. You can access previews of the promotional set by clicking the links below.