From ESP:
NRL Powerplay 2015 – Game Cards
Fact Sheet
On Sale Date’s
- Official on sale date Thursday the 2nd of April
- Distribution to collectors via Ikon Collectibles will commence Wednesday the 25th of March
Check List
- The Powerplay 2015 check list will be released to the market on Monday the 16th of March
Pre-sale sampling event
- A pre-sale sampling event will take place on the 23rd of March 2015 at the Penrith
Collectormainia Fair.
ESP will release 12 cases (144 Boxes) of NRL Powerplay 2015 on the day. The product will be available from JaJa’s Collectibles and Diggaz stands.
Marketing
Various marketing activity will again be undertaken by ESP during the 2015 season, the activity will focus on:
- Paid advertising in Rugby League Week and Just Kidding Magazines
- Weekly National Competition and Powerplay prize pool across Bauer media men’s titles with a focus on Rugby League Week
- A comprehensive social media campaign in partnership with NRL digital and NRL Powerplay data base
- ESP will again attend a number of collector fairs in 2015 with a focus on NSW,QLD,WA and Victoria based shows.
- The product sampling campaign will continue and expand in 2015 sampling activity will focus on:
· NRL match day venues across Australia and New Zealand
· Metro and regional Junior Rugby League training days
· In conjunction with the National NRL Games development initiative
· Collector Fairs attended by ESP
· Key NRL Events
· In partnership with Yarra Media and Just Kidding Magazine and the direct to school distribution model
· In store point of sale and visual merchandising support for newsagents and P&C outlets
· B2B and trade promotions with newsagents across Australia
Retail Pricing:
Retail pricing of NRL powerplay as follows:
Packets (containing 9 cards) AUD RRP $3.50 NZ RRP $4.50
Albums (containing 2 packets of cards) AUD RRP $19.99 NZ RRP $24.99
Starter Packs (containing 4 packets of cards) AUD RRP $11.99 NZ RRP $13.99
Distribution
Ikon Collectibles – Dealers and registered resellers with ABN numbers and legitimate reselling operations
NWS – Australian general retail outlets including Newsagents, BP, Coles Xpress, Supermarkets, 7 Eleven, Target
Kiwi Krane – New Zealand vending machines, NZ dealer network via Card Central website and independent retail outlets, outside NL structure
Net Link – New Zealand general retail outlets including Newsagents, BP, Shell and Countdown
Burley Sekem – Australian independent gift and sports stores
ESP – NRL Clubs and all other general retail account including ARL, Kmart, Rebel Sport, SmokMart, CTC and Toy Stores.
The Set
· 460 Card Set
· Bonus Album Card
· Look for the new Powerplay game board contained within all albums
· New Plastic Card sleeves are available to fit collector ring binder albums
On Pack Raito’s
· Common Cards – 192 Cards
Insert sets
· Parallel set - 176 Cards 1 Per pack
· Photo Frame Card – 16 Cards 1 Per pack (Make your own digital Powerplay card)
· Power Cards – 28 Cards 1 Per 4 packs (Caricature Cards)
· Fan Card – 16 Cards 1 Per 6 packs (Caricature Cards)
· Bag Tags – 16 Cards 1 Per 12 packs
· Wild Card – 16 Cards 1 Per 24 Packs
WWW.NRLPOWERPLAY.COM
The NRL Powerplay website grew its registered used by 500% in 2014.
An aggressive social media and marketing campaign underpinned the significant success of the online game portal.
Great product generated an enormous lift in the overall product acceptance in 2014 we not only sore a significant life in pack sales but a significant lift in the product being traded and played in school yards.
A number of significant NRL Power Play website mile stone were achieved in 2014 they included:
· 288,000 pages views
· 19,130 Individual playing seasons
· Over 5,000 registered users
· An individual’s average season grew to 13.25 minutes
· Our new users increased by 50%
· Our bounce back rate dropped to 3%
· Australia is our biggest market with 79% of all users
· New Zealand is our second largest market with 13% of total users
· Followed by users in:
- Brazil
- United Kingdom
- Spain
- Indonesia
- Italy
- Papua New Guinea
- Norfolk Island
NRL Powerplay 2015 – Game Cards
Fact Sheet
On Sale Date’s
- Official on sale date Thursday the 2nd of April
- Distribution to collectors via Ikon Collectibles will commence Wednesday the 25th of March
Check List
- The Powerplay 2015 check list will be released to the market on Monday the 16th of March
Pre-sale sampling event
- A pre-sale sampling event will take place on the 23rd of March 2015 at the Penrith
Collectormainia Fair.
ESP will release 12 cases (144 Boxes) of NRL Powerplay 2015 on the day. The product will be available from JaJa’s Collectibles and Diggaz stands.
Marketing
Various marketing activity will again be undertaken by ESP during the 2015 season, the activity will focus on:
- Paid advertising in Rugby League Week and Just Kidding Magazines
- Weekly National Competition and Powerplay prize pool across Bauer media men’s titles with a focus on Rugby League Week
- A comprehensive social media campaign in partnership with NRL digital and NRL Powerplay data base
- ESP will again attend a number of collector fairs in 2015 with a focus on NSW,QLD,WA and Victoria based shows.
- The product sampling campaign will continue and expand in 2015 sampling activity will focus on:
· NRL match day venues across Australia and New Zealand
· Metro and regional Junior Rugby League training days
· In conjunction with the National NRL Games development initiative
· Collector Fairs attended by ESP
· Key NRL Events
· In partnership with Yarra Media and Just Kidding Magazine and the direct to school distribution model
· In store point of sale and visual merchandising support for newsagents and P&C outlets
· B2B and trade promotions with newsagents across Australia
Retail Pricing:
Retail pricing of NRL powerplay as follows:
Packets (containing 9 cards) AUD RRP $3.50 NZ RRP $4.50
Albums (containing 2 packets of cards) AUD RRP $19.99 NZ RRP $24.99
Starter Packs (containing 4 packets of cards) AUD RRP $11.99 NZ RRP $13.99
Distribution
Ikon Collectibles – Dealers and registered resellers with ABN numbers and legitimate reselling operations
NWS – Australian general retail outlets including Newsagents, BP, Coles Xpress, Supermarkets, 7 Eleven, Target
Kiwi Krane – New Zealand vending machines, NZ dealer network via Card Central website and independent retail outlets, outside NL structure
Net Link – New Zealand general retail outlets including Newsagents, BP, Shell and Countdown
Burley Sekem – Australian independent gift and sports stores
ESP – NRL Clubs and all other general retail account including ARL, Kmart, Rebel Sport, SmokMart, CTC and Toy Stores.
The Set
· 460 Card Set
· Bonus Album Card
· Look for the new Powerplay game board contained within all albums
· New Plastic Card sleeves are available to fit collector ring binder albums
On Pack Raito’s
· Common Cards – 192 Cards
Insert sets
· Parallel set - 176 Cards 1 Per pack
· Photo Frame Card – 16 Cards 1 Per pack (Make your own digital Powerplay card)
· Power Cards – 28 Cards 1 Per 4 packs (Caricature Cards)
· Fan Card – 16 Cards 1 Per 6 packs (Caricature Cards)
· Bag Tags – 16 Cards 1 Per 12 packs
· Wild Card – 16 Cards 1 Per 24 Packs
WWW.NRLPOWERPLAY.COM
The NRL Powerplay website grew its registered used by 500% in 2014.
An aggressive social media and marketing campaign underpinned the significant success of the online game portal.
Great product generated an enormous lift in the overall product acceptance in 2014 we not only sore a significant life in pack sales but a significant lift in the product being traded and played in school yards.
A number of significant NRL Power Play website mile stone were achieved in 2014 they included:
· 288,000 pages views
· 19,130 Individual playing seasons
· Over 5,000 registered users
· An individual’s average season grew to 13.25 minutes
· Our new users increased by 50%
· Our bounce back rate dropped to 3%
· Australia is our biggest market with 79% of all users
· New Zealand is our second largest market with 13% of total users
· Followed by users in:
- Brazil
- United Kingdom
- Spain
- Indonesia
- Italy
- Papua New Guinea
- Norfolk Island
