Roman Reigns is pretty much everything that's wrong with WWE. (well aside from the hypocritical way they champion all these social justice causes, yet still enforce racist and sexist stereotypes)
Between guys like Ziggler, Bryan, Ambrose, Rollins, Wyatt, Neville, Owens, Balor and Itami, they are spoiled for talent. But who's the guy they want to push? The football wash out, a middling wrestler, riding a lineage, who can't promo for s***. He was fine as the strong silent type in the Shield, as Ambrose and Rollings did most of the heavy lifting anyway, and I didn't have a problem with him as a prospect, working his way up and honing his craft. But this sudden push is premature and comes at the expense of those more worthy.
And that was why there was such a bitter reaction to the Rumble... for the second year in a row. The WWE claims to listen to the fans, yet they book the show in spite of them. Had it'd been any of Ziggler, Bryan, Rusev or Ambrose standing at the end, it would've been well received. Instead they get eliminated, Bryan's triumphant return from injury goes down like a wet fart, and the last three standing are Big Show, Kane, and Reigns. The jig was up and the fans reacted accordingly. They weren't booing because Bryan didn't win, they were booing because Reigns isn't their hero. He hadn't risen to a level where crowd support has dictated the story.
That said it all seems to rely on whether Lesnar resigns. He does and he retains, sits on the title making sporadic appearances, hence the sudden importance of the IC and US titles. He doesn't and Reigns is put over, and the US and IC titles become a footnote again.
Whatever happens I just hope Lesnar sticks around long enough to face Rusev (Rusev beats hero of children everywhere Cena, wins US title, coverts it to Russian title, annexes RAW, cue I-hunt-my-own-lunch-don't-tread-on-my-commie-crushing-NCAA-all-american-beast-incarnate to save the day. S*** writes itself).